We are a global programmatic consultancy leveraging advanced analytics driven AI across programmatic technology to deliver marketers better business outcomes; faster, at scale and more predictive of short term and long term business value. Our client centric- data & tech neutral solutions leverage the latest advancements in adtech to optimize towards the best performing audiences, inventory & technology, while providing full transparency and advanced analytics to our clients.
With 6+ years of expertise and 150+ team members located across the world, we've built an amazing community based on mutual support, respect, and opportunities for professional growth. We work with the American market only.
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📌 Please attach your portfolio along with your application. The portfolio should include detailed descriptions of strategic initiatives you have developed and implemented. Confidential information can be omitted from the portfolio, but please provide sufficient detail to demonstrate your strategic thinking and capabilities.
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Send your CV and portfolio or contact for more details - **[email protected] / @sonyaaar (TG)**
Key Responsibilities:
- Strategy Team Management. Manage a team of strategists and team's day-to-day workload.
- Programmatic Strategy Development. Lead the development and implementation of programmatic strategies aligned with client goals in close collaboration with planning and MPO teams.
- Client Collaboration. Collaborate with CS team and if needed act as a primary point of contact for some clients. Deeply be involved in the accounts' day-to-day.
- Masterful Storytelling. Create compelling stories using PowerPoint. The ideal candidate will possess a unique ability to distill complex strategies into captivating narratives that resonate with both internal teams and clients.
- Audience and Creative Strategy. Demonstrate expertise in developing audience and creative strategies aligned with client objectives.
- New Business Development. Play a pivotal role in driving business growth in close collaboration with BDR and Growth (Sales) teams.
- Industry Research. Stay abreast of industry trends, emerging technologies, and programmatic best practices. Create capabilities and industry-specific deck alongside company POVs.
- Strategy Team Processes. Collaborate with Strategy and other departments to establish departmental processes that will streamline day-to-day strategy operations as well as assist in creation of reusable materials and templates for the whole Strategy and Planning team.
Experience & Skills:
- Proven experience (5-8 years) in digital planning and strategy, or a related role within an advertising agency or digital marketing agency.
- Proven track record working with major CPG clients, where communications planning is a prioritized discipline.
- Experience across programmatic technology platforms and omnichannel DSPs such as DV360, TTD, Xandr, Amazon, Yahoo, etc.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and presentation skills, with a unique storytelling acumen to convey complex ideas effectively.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Visual storytelling